The Agapi definition of membership boating is quite comprehensive.
Agapi is plowing internationally with a completely new user experience quite different from certain traditional boat clubs with restricted use and fairly simple boats.
Being completely new and groundbreaking, few people really grasp the meaning of the Agapi membership boating and this awareness will take time.
Allow us to try to define this in few words.
Membership boating is different from owning a boat and it will take time to break through the power of ownership. The best way of doing this is by building a service where the user experience is simply more fulfilling even though it might require a little bit more planning.
But it is different. To own a boat has a certain feeling of freedom and one should never underestimate the actual feeling of ownership either. And in all honesty, membership boating is not for everyone so for many customers, ownership might be the best choice. And for these customers, the Club and membership boating might be a perfect add-on.
If membership boating is to become a true challenger within the premium boating segment, it has to deliver a strong premium service. It has to build a confidence of quality which will make most customers prefer membership boating to traditional ownership simply because it will give more enjoyment in a much smarter way.
Our first members are witnesses of this and the following areas are key to differentiate from normal boat clubs and to build a brand and service which will challenge boat ownership. But as mentioned, it is different so one should not claim that one is better than the other. It depends on the needs of the customer.
Key criteria to build a strong service/brand/reputation;
– Trust and quality
o Member Satisfaction index (4,9/5 seven years in a row)
o Boat condition at check-in (ytd 98,54% being 4 or 5 stars – excellent)
o 99,82% in July (only 1 out of 552 booking intents were not solved)
– Booking possibilities
o 1h – 1 day – 1 week or even 1 month – no restrictions vs ownership
– Pride of being a member
o Strong brand with premium boats – different from all other Clubs
o Feeling of smart – being able to book different boats depending on needs
o Having access to cool boats in the best locations world-wide – being different
– Growing environmental awareness
o Choosing the best boat for the purpose
o Having access to the absolutely latest within electrical boating
o Being part of a circular economy concept – making a statement
For all of the above to happen and work like a clock, the comprehensive Onboarding is a must and should instill a certain pride of the member base.