Agapi Boating AB is a privately owned company founded in 2006 and is headquartered in Stockholm. Alejandra Levinas Asplund and Peder Asplund are the founders and driving force behind the initiative, inspired by their own insights and vision of creating a new kind of boating life. Starting as a complementary business, Alejandra and Peder soon realized this could be the start of something new and a game changer in the boating sector.

Today, they continue to be main shareholders together with Axopar Boats, which invested in the company in 2023, as well as the investor company Permak AB and Rizbiz AB. The Board of Directors and shareholders include a number of known profiles in the Swedish industry with a strong background in international business.

Since its early days, Agapi’s vision has been to create a new type of boating experience focusing on freedom, simplicity and sustainability. This has been done by constantly challenging traditional thinking around boating.

The company started off with a boat charter operations which quickly evolved in 2010 into designing and building their own Agapi boat brand resulting in a family of internationally awarded boats. Since the launch of their first boat, Agapi have been setting a new course in boating. Innovation in design, performance and functionality enabled Agapi to conquer the hearts of boat experts across the globe with an unbeatable versatile boat.

After a successful test bed in Sweden between 2015-2016, offering the possibility to enjoy premium boating without the traditional “musts” around owning and maintenance, Agapi Boat Club was launched commercially in 2017. The company was a pioneer in the boating sector offering an end-to-end membership concept with a clear aim in sight: to create a better, smarter and more sustainable boating experience than traditional boating could offer.

Today, Agapi is at the forefront in the area of subscription economy in premium boating offering a wide portfolio of membership solutions. Agapi has the track record, the expertise, and the passion to continue to lead and challenge the boating industry into a new paradigm shift.

Agapi Boat Club Milestones

2017

Launch Agapi Boat Club

2018

100 members

2019

Launch Franchise concept

2020

Partnership with premium boat brands

2021

Launch e-boats in the fleet

2022

Franchise Club start-ups

2023

Axopar partnership

2024

Franchise expansion

Access to all boats and locations. Zero hassle. Memberships from 2.500€ a year

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