Agapi's story

This is how it all began

This is the story about Agapi

From ownership to usership

Agapi Boating AB is a privately owned company founded in 2006 and is headquartered in Stockholm. Peder Asplund and Alejandra Levinas Asplund are the founders and driving force behind the initiative, inspired by their own insights and vision of creating a new kind of boating life. Today, they continue to be the main shareholders together with the investor company Permak AB. The Board of Directors and shareholders include a number of known profiles in the Swedish industry with a strong background in international corporations.

Since its early days, Agapi’s vision has been to create a new type of boating life focusing on freedom, simplicity and sustainability. We do this by constantly challenging traditional thinking around boating.

The company started off with boat charter operations which quickly evolved in 2010 into designing and building our own Agapi boat brand resulting in a family of internationally awarded boats. Since the launch of our first boat, we have been setting a new course in boating. Innovation in design, engineering and production has enabled Agapi to conquer the hearts of boat experts across the globe with an unbeatable versatile boat.

During the following years, the global consumer trend of “usership over ownership” has been rapidly growing in industries such as housing, tourism and cars. This has served us both as a source of inspiration and as a natural next step for the introduction of our membership service in the boating market, thus making boating affordable and available to more boaters.

After a successful test bed in Sweden during 2015 offering the possibility to enjoy premium boating without the traditional “musts” around owning and maintenance, Agapi Boat Club was launched commercially in 2016. Our concept offers a unique hassle-free boating life with a strong focus on enjoying. Our members get access to premium boats in multiple locations and a wide range of services through our booking system.

Today, Agapi is at the forefront in the area of subscription economy in boating offering both private and corporate memberships. We have the track record, the expertise, and the passion to continue to lead and challenge the boating industry into a new paradigm.

Milestones

2006

AGAPI BOATING AB IS FOUNDED IN STOCKHOLM

2010

DESIGNING AND BUILDING AGAPI BOATS

2015

AGAPI BOAT CLUB IS FOUNDED

2021

AT THE FOREFRONT OF MEMBERSHIP BOATING